You are invited to join members of The Executive Connection for their next speaker session, led by Ashton Bishop, TEC master speaker on Predatory Marketing and Customer Centricity

THE TOPIC, History’s GreatestS Strategists

Assembling your ultimate advisory board

Strategy is one of the most important, yet most overused and misunderstood words in modern business. So whether you’re yet to develop a business strategy or want to pressure test your current strategy this process is for you

In a series of questions and exercises Ashton Bishop will help members move beyond the top level goals, or inspirational ‘rah-rah’, that can often masquerade as strategy and get clear about the Why, How and Where strategy can help you win

The hook for this session is it includes all the systematic and pragmatic structure you need to frame a strategic challenge, but then makes the creative leap!

Strategy meets creativity as Step Change help you choose and summon four of a possible 21 strategists from history’s finest

We ask - “How might JFK approach my business strategy?” From Hannibal to Ghandi, from Madonna to Ali, and from Jack Welch to Arnie each member will select their Ultimate Business Advisory Board to provide counsel and help open up new and creative solutions

Workshop Outline

1. Understanding - your business, category, competitors, customers and future

2. Setting the course - framing strategic challenges

3. Assembling your advisory board - refining insights and strategy

4. Defining the shifts - across people, power, partners, products and process

5. Tactical Implementation Plan.

Leave-Behind and Materials

Members will receive a full intellectual property kit including an exercise workbook and a set of History’s Greatest Strategists profile cards to keep.

OUR SPEAKER, Ashton Bishop

Ashton Bishop is Australia’s Predatory Marketer – an expert in pinpointing how brands can grow by outsmarting their competitors.

Ashton’s observations are that the old ways of working are struggling, as are the old ways of thinking and learning. With artificial intelligence gaining momentum, we need a new approach to human intelligence — one that will develop the special human attributes essential in creating unique value.

With over 20 years of strategy, marketing and communications, and leadership development expertise Ashton has run and has helped businesses create literally hundreds of millions worth of new value for some of Australia’s, and the world’s, fastest growing and most successful businesses and brands.

He has have created and delivered several world-class leadership programs through the Institute of Change, an interactive online learning platform that features a series of comprehensive and engaging masterclasses and courses designed to empower Australian leaders in their leadership journey.

He’s also run million dollar campaigns for billion dollar brands, created Australia's first mobile app, won film awards, guest lectured at leading universities and has won TEC speaker of the year on three occasions.

Comments from TEC presentations

• "Excellent topic knowledge and presentation format. Unique content, logical presentation, very useful workshop and great member participation"

• "The need to understand the competitors place in the market and their weaknesses"

• "Strong insight into definition and application of predatory marketing. Good tools for translating the knowledge"

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability. Please click here and register your interest.