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This Kokorozashi character represents the alignment of the 'big picture' vision, with action from the ground up. The character is built from two parts. The upper part signifies a Samurai or ‘virtuous person’ giving us vision, purpose, intent and ambition - the characteristics of great leaders. The lower signifies the 'heart and mind', giving us the values, engagement and the grounding required for real action.

When you combine these two elements in your business model, the everyday begins to work towards the vision. Forming the perfect alignment of intent and action. This is the aim of Joined-Up – to create, inspire and lead business owners through the journey of alignment in all aspects of operations to achieve their vision.