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Story Telling for Business Growth with Emma Hannigan

  • Spicers Tamarind Retreat Obi Lane South Maleny, QLD, 4552 Australia (map)

You are invited to join members of the Executive Connection for our next speaker session, led by Emma Hannigan on Story Telling and Personal Branding.

TEC members are executives and business owners from a diverse range of industries who meet monthly to support each other and address the challenges of leading in these increasingly uncertain times.

The speaker session is the first part of a monthly all-day meeting and is attended by between 14 and 16 people. During the afternoon, the TEC members continue with their Executive Session. Our speakers are subject experts focused on stimulating active discussion with the group.

Storytelling for Business Growth

“The highest paid person of the 21st century will be the storyteller.”  Futurist, Rolf Jensen

How you tell your story is a game-changer. It can increase growth and profit and position you as an industry leader. 

People don’t do business with a company – they do business with a person.  Having a compelling and engaging story allows businesses to connect more effectively with customers, journalists and investors.

It is not enough to have a business case and a resume, people want and expect to know who you are and where your passion lies. However, while most people have no problem talking about their business, telling the story that lies behind the business can be one of the hardest things to do.

Key learnings:

Emma will take you through the necessary steps to help you to begin to build your corporate story. Using techniques and tools developed through years of reporting, Emma will guide you through your blocks and inhibitions to uncover and create the great story at the heart of your business.

Identifying your unique story

  • Tools for uncovering the most interesting and engaging parts of your story
  • Exercises in putting together a story. 

Develop a strategy for using your story to build your brand

  • Interactive exercise in how to integrate your business story into pitches and presentations
  • Using your story on social media
  • Incorporating your story into your About page

Emma Hannigan

Emma founded Curly Top Media after a long career as an international journalist.  Emma worked as a reporter, producer and presenter for the world’s leading news organisations including CNN, SBS and BBC.  She has used her extensive journalistic knowledge to create a toolkit that enables the business world to create great corporate stories.

During her journalistic career, she honed the skills needed to get the very best story out of her interviewees; asking the right questions and identifying the elements of a story that will resonate with an audience.  Emma uses those skills to enable business owners to articulate their story and use it to attract investment, customers and media.

Emma is the co-chair of Emerald Influence, a peer to peer female leadership group under the umbrella of the Irish Australia Chamber of Commerce.  She is also a Vision Partner at The Entourage, providing members with workshops on storytelling, media and PR.

Emma is a speaker and MC for the Irish Australian Business Awards and Rare Birds.

TEC members are high-integrity business leaders from a diverse range of industries who meet monthly to support each other and address the challenges of leading in these increasingly uncertain times.

The speaker session is usually the first part of a monthly all-day meeting and is attended by between 14 and 16 people. For the balance of the day, the TEC members continue with their Executive Session. Our speakers are subject experts focused on stimulating active discussion with the group.

Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability , please click here and register your interest