We close our Year with one of Australia's greatest speakers on marketing and a winner of TEC Speaker of the Year three times, having presented to over 300 groups, Gary Bertwhistle.
TEC and KEY members are executives and business owners from a diverse range of industries who meet monthly to support each other and address the challenges of leading in these increasingly uncertain times.
The speaker session is the first part of a monthly all-day meeting and is attended by between 14 and 16 people. During the afternoon, the KEY members continue with their Executive Session. Our speakers are subject experts focused on stimulating active discussion with the group.
The Topic
Marketing Warfare' covers the critical thinking that goes into marketing and brand battles – how to do battle in the market with competitors. Never before have markets been tougher. It’s competitive, margins are being squeezed and competitors want your market share…or you want theirs. If you don’t know the rules of battle, how can you be sure you are doing the right things?
Based on the strategies of military strategists like Sun Tzu, Musashi, Claude Von Clausewitz and the other great military leaders of the past, learn the rules of business battle. If you're up against competitors, then this session will teach you the rules of engagement. If you are fortunate enough to be in a position where you have no competitors, this session arms you with the necessary tips, tools and thinking to be able to defend your turf when they come. With real, useable case studies from every category and industry, this session allows you to capitalise on 'The Vibe', and build a strong brand that can win at battle or withstand attack.
The Speaker
Gary Bertwistle has always had a passion for innovation and creativity. His career has spanned the retail, music, media, corporate education and radio industries. Gary’s drive comes from having people and organisations think differently to generate new ways of doing things.
As a thought leader in innovation and creativity, Gary has helped companies, teams and individuals in companies of all sizes, in all industries and categories, to look at how they currently do things and address what needs to change in order for them to think differently and maximise their potential. He is often called upon when companies or individuals lose their mojo.
Through easy to understand, fun, interactive sessions, he presents to a wide variety of clients in the areas of creative thinking, mojo, marketing, strategic facilitation, and innovation to improve performance and help individuals be their best. He has built his reputation helping companies and leaders unlock great ideas.
Gary has:
Opened Australia’s first ever creative thinking venue, The Ideas Vault, in Sydney
Won the TEC Speaker of the Year in 2007, 2008 and again in 2012, plus multiple winner of the Mick Robertson Award voted by Australian CEO’s
Hosts the successful podcast series on iTunes and iHeart Radio, The Mojo Radio Show
Published 6 books including the best sellers: Who Stole My Mojo? and The Vibe
Publishes a weekly blog for thinkers called The Espresso
Co-founded Australia’s leading cycling foundation, the Tour de Cure which since 2007 has raised over $30 million for research, support and prevention of cancer
Successfully launched a Kickstarter campaign for The Mojo Journal, the worlds first thought provoking journal
Australian Of The Year finalist 2018
If you wish to enquire about attending this meeting, please click here to register your interest.
Strategy and Execution
Great strategy is worthless unless it comes to life and delivers results.
Execution often fails because leaders are too busy running the day-to-day business.
For many businesses, there is a clear gap between strategy & planning and execution. They falter in the execution, leaving the strategy being shelved.
Discover how to go further than you ever thought possible. faster than you ever thought possible.