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Market Purpose and Relevance with Damien Rossi

You are invited to join members of The Executive Connection for their next speaker session, led by Damien Rossi on identifying and leveraging your market purpose and relevance.


During this half day session, Damien will teach attendees how to connect with your most valuable customers and grow sales by identifying a clear and winning Market Position. One that allows your brand to do what all great brands do: credibly fulfil an important human need or motivation better than your competition. When focused on the fulfilment of that need, the brand will grow and your top-line will be transformed.

During this session, members will:

 ·         Understand the three different types of marketing message

·         Know that most brands only use one type (the least powerful)

·         Learn the four elements to construct a winning market position

·         Complete the FOUND market positioning index to understand how your brand is positioned today

·         Hear the eight key marketing principles used by global brands and how they can be applied to your business


Damien is the Founder and Director of FOUND, a Brand Strategy practice specialising in Market Positioning. He works with brand owners to answer the key growth question that all successful firms must address; what strategies and activities will drive top-line growth on our brand?

Throughout Damien’s international career he has worked with and learnt from some of the world’s best organisations. From global multinationals to small & mid-cap firms, from digital pure-play to large highly complex organisations across Consumer Goods, Professional Services, Manufacturing, Food & Beverage and Media / Tech.

In the recent past he has been General Manager, Marketing and Sales for Newscorp and more recently The Urban List. He is a Director of Southern Cross Health Care and The Hummingbird House Foundation.


Attendance at TEC meetings is for business leaders only and by invitation and subject to space availability , for this event we welcome Guests who are CEOs or Business Leaders. Please click here and register your interest.