News and Reflections

The Buying Journey is changing
Jon Lindsay Jon Lindsay

The Buying Journey is changing

While we need to keep our sales process visible, the danger is we focus too much on OUR process. What have we forgotten? As much as we have a sales process, our prospective customers have their own journey.

With COVID this journey for many businesses is changing; it was already and COVID has just accelerated this. What that means is the human interaction is later in the journey and B2B marketing is even more critical

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Backing winners - the tell-tale signs
Jon Lindsay Jon Lindsay

Backing winners - the tell-tale signs

The End of broad based business support is in sight and 2021 looks like it will be a bumpy ride. A year of paradoxes. We will see strong economic growth; at the same time we will see significant business failures and restructuring.

Time to stop supporting all businesses and time to back the winners.

This articles describes what to really look for to identify winners.

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A Joined-Up transition to the "other side"
Jon Lindsay Jon Lindsay

A Joined-Up transition to the "other side"

A leaders approach to reaching the other side.

Four simple steps and some links to useful material to support your approach

  1. Ensure a clear Mindset

  2. Establish a Vision for the whole Sector

  3. Identify the role your company will play

  4. Create a truly Agile decision making organisation

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Marketing - the #1 Focus for business leaders over the next six months
Jon Lindsay Jon Lindsay

Marketing - the #1 Focus for business leaders over the next six months

You and your team have performed exceptionally well over the last few months. The results speak for themselves.

But its not over yet. Welcome to the Phoney War. This article helps you refocus your business on the immediate and longer term priorities and where you as the business leader need to lend your weight.

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Going 100% Virtual in 14 Days
Jon Lindsay Jon Lindsay

Going 100% Virtual in 14 Days

From 100% Face to Face to 100% Virtual in 2 weeks. How a 60 year old organisation pivoted to respond to the greatest challenge facing business leaders, ever.

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Crafting your Refinancing Story
Jon Lindsay Jon Lindsay

Crafting your Refinancing Story

While politicians have spent the time prioritising job security, without adequate financial resources there will be no jobs to return to. Handouts and tax holidays go only so far. Business leaders have to be proactive and backable. Use the Hero’s journey concept as the basis of your plan

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COVID-19 and the Stockdale Paradox
Jon Lindsay Jon Lindsay

COVID-19 and the Stockdale Paradox

Jim Collins calls it the Stockdale Paradox, after Admiral James Stockdale, a survivor as a Vietnam prisoner of war. The concept is that you must not confuse faith that you will prevail in the end, which you can never afford to lose, with the discipline to confront the most brutal facts of your current reality, whatever they might be. Just focusing on “survival” is not enough but blind optimism is fatal.

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Are You Joined-Up?
Jon Lindsay Jon Lindsay

Are You Joined-Up?

Introducing the Joined-Up® Model.

Helping an executive team to talk about the right things, at the right time, with the right people taking ownership, needs simple tools and a framework that just makes sense. Here we introduce the Joined-Up® Diagnostic for you to try for yourself.

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The Five Contradictions in Budgeting
Joined Up Jess Stolberg Joined Up Jess Stolberg

The Five Contradictions in Budgeting

I don't think there's any process in organisations that wastes such a large amount of effort and time for little use as the budgeting process. Here is what is being done and what should be done by organisations to actually generate results…

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